Photo by Owen Young on Unsplash
As technologies continue to develop, our culture is naturally gravitating toward video forms of communication.  Prospects are watching more video on Facebook, Instagram and SnapChat.  Facetime on iPhone has driven people to communicate more personally with family and friends.  So why not tap into this trend in real estate sales?

According to a recent article by Google, 1 in 3 adults age 18 to 54 use their smartphones as their primary device to watch videos and the ideal length is 15-30 seconds.  In another article featured in Forbes Insights, they found that 75% of Senior Executives watch at least one online video related to their work each week. 

As a real estate professional, you can use this video trend to your advantage. You know that at times text or email can come across as cold or disconnected.  You also know that a prospective buyer or seller may be reaching out to multiple real estate agents before they make a decision of who they want to work with for their home.  Here are some of the ways that video communication with your clients can help you:

Video Introductions

Your prospective client got your name from a friend or noticed your marketing on social media such as Facebook or LinkedIn.  They reach out via email or text message to see if you can set up a time to talk.  Respond with a short video introduction that you send via email or text.  You can record it quickly on your cell phone or computer (more about that below).  Help your prospects make a personal connection to you by seeing you and your enthusiasm.  

A short introduction can be as simple as “Hi Tom and Mary!  This is Jose Santiago from Joseph James Real Estate.  I got your email that you are interested in listing your home in Kearny for sale and I want you to know that I’d love to work with you.  I can meet with you as soon as tonight!  Call me on my cell phone and let’s talk more about getting your house on the market and sold.”

A Video Follow-up or Thank You

For all the same reasons as a video introduction, your video follow up has power.  You can make it even more personal because you have now had the opportunity to meet and talk about the client’s needs.  For example “Hey Eddie and Jen!  It’s Steve Kelly from Joseph James Real Estate.  Thank you for giving me the opportunity to show you a few homes today that might be perfect for your growing family.  I really enjoyed meeting you and hearing more about what you are looking for in a home.  Congratulations on your new baby!!  I will have three more listings to show to you tomorrow.  Call me if you have any questions.”

Where many salespeople get tripped up is thinking that video has to be a high-quality production.  While it shouldn’t be shoddy or with poor lighting or audio, you can be confident that a quick video from your phone will do fine.  This is what we are all becoming used to with social media anyway.  Treat video like any other tool in your sales toolbox: quick, effective, and personal.

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